Hero Motocorp sells 4,43,801 units of two-wheelers

Hero MotoCorp Ltd (HMCL) announced sales of 4,43,801 units of two-wheelers in the month of August 2012. HMCL had sold 5,03,654 units in the corresponding month last year. Commenting on the sales performance, Anil Dua, Senior Vice-President (Marketing & Sales), Hero MotoCorp Ltd said, “The despatch numbers of August reflect the market sentiment. The two-wheeler industry in the country has been facing a challenging time due to the overall macro-economic situation which has adversely affected retail sales, both in the urban and the rural markets. We, as the market leader, have been making our efforts at lifting the market sentiment, through both ground-level activation as also on-air category saliency through our model campaigns. In August, we also created excitement around Olympics, leveraging our association with sports. We remain optimistic that the market scenario should improve with the upcoming festive season when retail sales generally pick pace.” The cumulative sales of Hero MotoCorp in the period April – August’12 stands at 25,70,310 units. The company had sold 25,24,267 units of two-wheelers in the corresponding period last year. Meanwhile, HMCL's recent launches- 110 cc "Maestro" and the 125cc "Ignitor"– have been received well by customers and are also generating volumes across markets. Hero MotoCorp also recorded its highest-ever scooter sales for any month by selling more than 45,000 scooters in August.(Combined sales figure for both the scooter brands- "Maestro" and "Pleasure")